Deploy, reshape, invent
From a cited source
Three levels of ambition with AI. Deploy tools for broad, small productivity gains; reshape whole processes and functions; invent new offerings and business models.
Origin. BCG (December 2023): Deploy for "productivity gains of 10% to 20%", Reshape for "30% to 50% gains in efficiency and effectiveness", Invent for new offerings and business models. (Nicolas de Bellefonds, Sylvain Duranton, Vladimir Lukic, Jessica Apotheker, Rich Lesser, Theo Breward (BCG) (2023))
How I use it. I use it as BCG's vocabulary, not as a measure. The percentages are BCG's claims from its client work, and I have not placed my company on this ladder.